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PROMINENT DISCLOSURE FOR INSTALLED APPLICATION INFORMATION WITH MBRIDGE SDK

1.Advertising

Mbridge SDK may collect installed application information for the purpose of delivering and tracking these advertisements. Mbridge SDK may access App list and collect the application package names of the applications installed on your device. Mbridge SDK use the above information to better count, track and provide advertisements based on suitability, language, geography.


2. How And Why Mbridge SDK Collect Installed Application Information

Depending on the nature of a User’s interaction, Mbridge SDK may collect installed application information. The reasons and purposes for Mbridge SDK to collect installed application information are for displaying ads on Users’ device, including building profile about Users in order to serve interest-based ads based on installed application information Mbridge SDK collect; monitoring traffic and measuring the performance and effectiveness of ads including preventing any fraud; understanding and analyzing Users’ usage trends and preferences; improving Mbridge SDK service. Mbridge SDK may collect installed application version and characteristic of the app used by you when you interact with Mbridge SDK Service. When Mbridge SDK collect installed application information, the purpose is to provide better advertisement service.


3. How Mbridge SDK Use Installed Application Information

Mbridge SDK use installed application information to display ads on your applications. Ads may be shown to you based on the content you’re viewing, the app you’re using. Mbridge SDK may build profile about you and your interest and to show you personalized ads or behavioral ads which are relevant to you and customized to your inferred interests, preferences and other features based on profile about installed application information.


4. Disclosure of Installed Application Information

We disclose the installed application information to our users (i) to measure the performance and effectiveness of ads that you see or interact with, including measuring the traffic quality in order to perform Mbridge SDK contractual obligations to Mbridge business partners; (ii) to understand and analyze your usage trends and preferences, improve Mbridge SDK Service, and to develop new products; (iii) for purpose of monitoring and preventing fraudulent activity. Mbridge SDK may use installed application information to measure Users’ ad/site interaction and evaluate the performance and effectiveness of ads that User see or interact with, identify Users’ interest areas, better understand the app traffic usage or User behavior in order to improve Mbridge SDK services. The usage of the installed application information that we disclose will be governed by privacy policies.

(i) non-personal information about the duration the mobile application is used and how it is used, such as the screens viewed and actions taken within the mobile applications, which is used solely to enhance and improve our applications


(ii) crash reports - debug information that will help us identify and resolve root cause of any crashes that make it to a public build.


(iv) feedback - we allow parents (after an age gate) to provide feedback or prompt them to rate us. If the user doesn’t pass the age gate, then we continue showing the functionality but without prompts for feedback/rating. While providing feedback, you can optionally add your email id so that we can get back to you about your feedback and support you. We use this email id and other Support Information only for the support for the internal operations of our website and Apps as provided under Section 312.2 of the COPPA rules effective July 1, 2013.


(v) We collect name and email addresses (optional) of parents/teachers, with those email addresses used to send limited newsletters or promotional emails or collect feedback. Parents or teachers can choose to unsubscribe from such emails at any point and ask us to delete their email id from their database by contacting us via our support email id (support [at] Makk Tagoki [dot] com).


(vi) By accepting these conditions, the User consents to their information being used by Makk Tagoki for marketing purposes. Makk Tagoki may use their personal information to send the User advertisements, newsletters or offers related to their products and services via e-mail, mail, SMS, apps or social media. If the User no longer wishes to receive advertisements, newsletters or offers they can always, free of charge, contact Makk Tagoki’s customer service department to opt out, or opt out through the marketing messages received from Makk Tagoki.


5. Security of Installed Application Information

The security of installed application information is our utmost priority, and Mbridge SDK take strict measures in order to protect data from unauthorized access, use, disclosure or destruction of data. Mbridge SDK have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards.

PRIVACY POLICY​


This Privacy Policy describes the information collected by Makk Tagoki Ltd. (“we,” “us” or “our”) through our mobile applications and website and how we use that information.

1. Introduction

This privacy policy applies to upload users' Installed application information via Mbridge SDK. Our technology enables our partners to show Users more relevant advertising that is based on Users’ interests and behaviors. In order to provide better services, we are uploading users' Installed application information via Mbridge SDK. We understand how important it is to keep such User’s installed application information confidential and discrete, especially in today’s online world. To this end, we have designed this privacy policy in a format that is easy to navigate and read so that our privacy practices can be clearly understood.


2. How and Why We Upload Installed Application Information via Mbridge SDK

Depending on the nature of a User’s interaction with the Mbridge SDK, we are uploading users' installed application information directly from such User. For example, when we partner with an Ad Exchange platform and the Ad Exchange platform initiates an ad request to our DSP, it may upload User’s installed application information via Mbridge SDK.

The reasons and purposes to collect and upload Users’ installed application information are for displaying ads on Users’ device, including building profile about Users in order to serve interest-based ads based on information Mbridge SDK collect and upload; monitoring traffic and measuring the performance and effectiveness of ads including preventing any fraud; understanding and analyzing Users’ usage trends and preferences; improving Mbridge SDK service and develop Mbridge SDK new products.


3. Installed Application Information We Upload via Mbridge SDK From Users

When you view ads served by Mbridge SDK or interact with services provided by Mbridge’s business partners, we and/or our business partners may upload users' installed application information via Mbridge SDK.

We or our business partners are uploading users' installed application information to provide better service. Notwithstanding the forgoing, Mbridge SDK will only collect and upload users' installed application information which are transferred from our partnered Ad Exchange through their ad request. Mbridge SDK will not collect or upload any information beyond the scope of the information transferred from partnered Ad Exchange through their ad request.


4. How We Use Users’ Installed Application Information

Mbridge SDK use the uploaded installed application information to display ads on users' device. Ads may be shown to user based on the content you’re viewing, or the app you’re using. Mbridge SDK may build profile about users and users' interest and to show user personalized ads or behavioral ads which are relevant to you and customized to your inferred interests, preferences, locations and other features based on profile about you from the installed application information we upload. Where required, our business partners (e.g. publishers) will obtain User consent for and on our behalf for our processing of users' installed application information for profiling and displaying ads, including personalized ads or behavioral ads, on a User’s device. A User can withdraw their consent at any time.

Where necessary in our legitimate interests Mbridge SDK use users' installed application information: (i) to measure the performance and effectiveness of ads that you see or interact with, including measuring the traffic quality in order to perform our contractual obligations to our business partners; (ii) to understand and analyze your usage trends and preferences, improve Mbridge Service, and to develop new products; (iii) for purpose of monitoring and preventing fraudulent activity, and ensuring systems and processes work properly and securely.


5. Disclosure of Uploading Installed Application Information via Mbridge SDK

Mbridge SDK may disclose and upload the User’s installed application information to our business partners, including our advertisers, to report the measurement of the performance and effectiveness of ads that User see or interact with, including measuring the traffic quality in order to perform our contractual obligations to our business partners (e.g. advertisers), and to prevent fraudulent activity. These business partners may use the Users’ installed application information to measure Users’ ad interaction and evaluate the performance and effectiveness of ads that User see or interact with, identify Users’ interest areas, better understand the app traffic usage or User behavior in order to improve their services. The business partners’ use of the installed application information we upload that we disclose to them will be governed by this privacy policy.

We may also use third party technical service providers (e.g. cloud service provider) to process the users’ installed application information for purpose of ensuring working properly and securely, and for purpose of data storage. We are uploading users' installed application information via Mbridge SDK as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect users’ rights and property, or the rights, property or safety of others, law enforcement agencies, judicial and regulatory authorities.


6. International Transfers

When you are located in the EEA, users' installed application information uploaded from you, including through Mbridge SDK, will be transferred to recipients in countries located outside the EEA, including in US and countries which may not be decided by the European Commission that it provides an adequate level of protection to users' installed application information. Where required by law, the publisher and/or advertiser will obtain your consent to upload users' installed application information by Minegral SDK, which are located outside the EEA. You may withdraw your consent at any time. Mbridge SDK has entered into EU standard contractual clauses (“Model Contracts”) for intra-group transfers of users' installed application information to its affiliates.


7. Your Data Rights

If you are in the EEA, you have a right to (subject to a limited number of exceptions as permitted by GDPR): (i) request access to and rectification or erasure of your installed application information; (ii) obtain restriction of processing or to object to processing of your personal information, including installed application information; and (iii) ask for a copy of your personal information to be provided to them, or a third party, in a digital format. You also have the right to lodge a complaint about the processing of your personal information with your local data protection authority in the EEA. (i) exercise certain consumer rights such as request to know, disclose, access or delete your data, collected and uploaded in the last 12 months, by writing to us at privacy@Mbridge.com; and (ii) opt out of uploading of your installed application information via Mbridge SDK.


Guidance of Opt out

You can opt-out from receiving interest-based advertising or behavioural advertising from uploading users' installed application information via Mbridge SDK on supported devices following the guideline below.

Your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device, Mbridge SDK will not use and upload users' installed application information from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.

If you have question about your data right, please contact privacy@Mbridge.com.


8. Security of Users’ Installed Application Information We Upload

The security of uploading users' installed application information via Mbridge SDK is our utmost priority, and we take strict measures in order to protect our data from unauthorized access, use, disclosure or destruction of data. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft; our data is only stored in centers that provide high-level security for users' installed application information. Physical access is strictly controlled both at the perimeter and at building ingress points by our staff utilizing video surveillance and other electronic means.

We also protect User’s privacy by seeking to minimize the amount of sensitive data that we store on our servers in the first place. We also seek appropriate contractual protection from our partners regarding their treatment of user data.

Mbridge SDK may upload the installed application information relating to your apps collected from our business partners as necessary for the provision of the services, internal analytical purposes, or to comply with its legal obligations, resolve disputes and enforce agreements (e.g. settlement). We will only keep your installed application information for as long as necessary and in any event in relation to personal information collected by us according to this privacy policy we will only keep this installed application information for no less than two (2) years. The criteria used to determine the retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the installed application information we uploaded; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).


9. Marketing

Mbridge may contact you periodically to provide information regarding Mbridge SDK products, services and content that may be of interest to you. If applicable law requires that Mbridge SDK receive your consent before Mbridge send you certain types of marketing communications, Mbridge will only send you those types of communications after receiving your consent.

If you decide at any time that you no longer wish to receive such communications from Mbridge SDK, you may follow the unsubscribe instructions provided in any of the communications or request to be opted-out of receiving such communications via email to privacy@Mbridge.com.

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